We are living in times of prosperity: our lives are getting better, the economy is growing, and unemployment is shrinking.
Despite the everyday problems, life is better than ever before.
For some time now, there has been a growing discussion on human impact on climate change.
At Kantar, we help to make good decisions, which is why we decided to take a closer look at the issue, without being specifically asked to do so.
We do not take a stand, we just provide a detailed photo of reality.
The results of our study make us think hard about planning the future, whether in the context of business and political strategies or individual life choices.